While Microsoft may have claimed victory for its sales figures over the holiday season, Burger King's game empire sold more than 3.2 million copies of its super-bootleg games in the fourth quarter of this year! At four dollars a pop with the purchase of a value meal, BK has really stepped up the whole get a toy with your shitty meal concept. In fact, their profits for the quarter jump up 40% from $27 million in 2005 to $38 million in 2006.
Fast Food Gaming Nation
As little as I like the fast food industry, except for Taco Bell and In-N-Out, I have to give the guys at BK some props. I don't even own an Xbox, and I still curious to see these games (signs that I may like video games a bit too much). The absolute ridiculousness of "The King" ads on TV, almost makes me want to go out and buy them anyway. Notice the almost.