The Entertainment Software Association, the video gaming world's most prominent lobbying organization for EA, Activision, and others, spent $2 million in 2005, expecting $2.2 in 2006. The Movie Industry's most prominent lobby, the MPAA, spent only $1.6 million. The ESA was founded in 1994 to kombat offensive video games like Night Trap and Mortal Kombat. Their interests have diversified over the years to now include online gambling and AB1351, a bill that lets the San Diego County Regional Airport Authority issue notes in addition to bonds for purposes relating to its duties, and overtime laws.
The ESA is blowing up!
One particularly interesting portion of the article leads to another article which speaks of the "inevitable" fusion of video games and gambling.
Activision CEO Robert Kotick calls wagering in games the Holy Grail of the business
This is the first I have heard of this idea, though I can't believe I hadn't thought of it before. Some one will offer this service. If they used a player ranking system and only allowed large sums to be wagered after the player proves they win, it could be great not only to play and bet, but also to bet on high stakes games that good players play. If gambling revenues pay the company, they could give the games away. Will people play "free" games?