A new Xbox360 game released eighteen new fish for purchase over Xbox360's network. What is this digital content? They are inhabitants of a new video game called Aquazone, a fish tank simulator. Each fish costs about $4, so for the full expansion aquarium, it would cost $62; more than the game itself. The beauty of this scheme: the game has not been released yet. With near 100k in downloads of each fish already, the game has grossed $6.2 million dollars; it hasn't even come out yet.
Who buys virtual fish?
Isn't that enough money to buy real fish? I guess games just be more fun.