Apple, provider of most things cool, has filed a trademark application to secure the Apple brand for "Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games." While filing a trademark application sets nothing in stone, it does show that Apple is thinking in the gaming direction.
iGame...I already want it!
As Apple pushes further into the media distribution business, it makes sense for them to be brainstorming like this --> Ars Technica makes some good points about the potential uses with the Apple TV. I am excited to see just what Apple has in store.