Blizzard, with the help of mega-firm Sonnenschein, Nath, and Rosenthal, secured a settlement, including a permanent injunction against In Game Dollar to prevent them from "engaging in the sale of [WoW] virtual assets or power level services, making any use of the [WoW] in-game communication or chat system to advertise any website, business, or commercial endeavor, or sending messages to the [WoW] servers, the [WoW] in-game communication or chat system [...] if such messages mention or advertise any commercial endeavor." In addition, the business is blocked from investing in any other business that are doing any of these things.
IGD Got Pwned!
As faithfully reported by Ben Duranske at Virtually Blind, this case is not setting precedent because it is a settlement. Still, this case will serve as a beacon of hope for those who hate the influence of gold farmers, power levelers, and others that make MMOs unfair to all those who log endless hours. Significant also is the enforcement of the terms of service - there has been much buzz about whether these terms of service contracts are contracts of adhesion (meaning, since the consumer is given no real choice about the terms of the contract, the contract may be void if the terms are too lop-sided), but at least for now, WoW's ToS stood up.