Barack Obama, living the "Change We Can Believe In," began advertising in video games this past week. He bought ad space in a variety of EA titles that utilize Xbox Live, therefore allowing for constant updates. As the article notes, one game Burnout, came out in January but the ads will be running for a limited period of time right now. There was no mention of the price of the ads, but they were bought to target the video game sweet spot demographic of young males, traditionally tough to reach for political candidates.
Good to see that politicians are heeding the times.